Bigger cost-per-click opportunities for Amazon Sponsored Ads!

Bigger cost-per-click opportunities for Amazon Sponsored Ads! Amazon have had discussions and it has emerged that they will look to expanding their advertisements to other websites and not solely relying off the marketplace. The likes of which they are in discussion with are Buzzfeed, Mashable, Lifehacker and first and foremost, Pinterest. Taking the advantage of third-party advertising instead of keeping their independent ads, thus extending their outreach and in the long run it will continuously build revenue towards their cost-per-click!

Pinterest’s website is flocked to by millions of users on a monthly basis and brands and products are a vital part of the picture for the individuals that use it. They walk the line between dream and reality, now by having the products available at the click of a button, this will spark the inspiration to follow their inspiration and reach their goals with ease, putting a meaningful value on their experience.

For advertisers who use the Sponsored Products Ads, this will bring a huge opportunity as not only do they not have to action their visibility in order to appear on any of the provided sites, but this will also appear according to relevance to the customer and to the page that they are viewing following their pre-determined cost-per-click variables. Sponsored Products only appear when advertised items are in-stock, unlike standard Amazon Ads, and include the beloved Amazon shopping attributes such as Prime delivery promise, ratings, and accurate pricing—helping customers make informative browsing results and buying decisions even before they choose to click on an advertisement.

The product ads were introduced by the company with the ideal of allowing customers and companies to connect through their products and push the availability to be discovered and make it easier to be found on the marketplace. The key is to have more visibility for brands and it’s no secret that the aim is to gain more sales and guide more interest to the brand as a whole. Pinterest’s website has a clean layout which will seamlessly blend in advertisements in with the imagery that surrounds the panels, keeping true to the style and aesthetics of the board they are pinned to, it will hold intrigue to the users and provide a near effortless click towards a purchase.

If you haven’t seen any of your products or offers merge onto these advertisements just yet, do not feel disheartened or panicked! Amazon are currently testing the waters with this endeavour at the moment, and they want to learn the process and see what can grow from this. In the meantime, prepare any sponsored products you may want to have available to the Amazon ads for some new revenue and get the ball rolling for your fulfilment warehouse!

Some of the benefits of selling in Pinterest

• Reach a diverse audience of engaged users.
• Drive traffic to your online store or website.
• Make massive sales.
• Meet customers at the bottom of the sales funnel.
• Convert users faster with well-targeted content.

Pinterest are the quickest social network to reach 10 million unique monthly visitors which you may find as a shock compared to other social media platforms that we feel are more well known.

The gender split of those visitors are mostly female users as up to 75% are women 15% male and the other 5% unspecified.  This is significant as women are the primary decision-makers in terms of buying household products and services, it can be a great place for businesses to explore this platform if they are targeting a female market.