Happy Halloween

Halloween is a great time to boost your eCommerce sales and build your brand especially with the amount of people looking to buy online. This event has been going on for over 2000 years now and seems to be growing in popularity each year.

Did you know?  After Xmas and Easter Halloween is the next biggest event in 2022 Brits spent a Scary amount of money for the event in fact nearly £29 million was spent on pumpkins alone in the UK. With these being one of the cheaper Halloween accessories out there, the overall spend was nearly £700 million for this event that only occurs for one night a year.

When is the best time to start selling for Halloween?  Timing is important we recommend end of August of start of September, replenishing your stock in your 3PL is key as well as any potential Marketing you wish to do. Remember unlike Xmas and Easter there are no Bank holidays around this time, so people have less time on their hands. This is why you need to ensure the timing of when you wish to list and sell your goods are key to your success.

What are the best ways to Market your goods before Halloween?

The first thing we would suggest here is coming up with a theme that fits perfectly around the products you will be selling and then making setting them as the front on your website and social media platforms. Try and incorporate as many forms of media that you can, this could also consist of a video from your Halloween party last year if you held one but if this spooks you out then one of your team dressed up making the post fun and interactive to get attention of any potential buyer.

What are the best-selling items at Halloween?

If you sell on eCommerce then some of the best sellers consists of everything from pumpkins to face paint. We have listed below in order of the best 6 selling products in the UK in 2022 and without a doubt will continue to remain strong favourites for Halloween this year.

1. Costumes (Goes without saying)
2. Sweets
3. Indoor Decorations
4. Outdoor Decorations
5. Halloween face paint
6. Halloween Party Supplies

As mentioned earlier the total amount of money spent in the UK in 2022 was nearly £700 million it is forecasted to rise in 2023 to up to £770 million or more.

How to deal with a sudden spike in Halloween sales?

It’s important to plan as the figures above show there is a high demand for Halloween items during the months of August, September and October. This is where you need your fulfilment centre to meet your customers’ demands after all, customers don’t want their purchase to arrive late as they are obviously planning ahead ready for 31^st October. This is why it is important to choose a fulfilment centre that is agile, flexible and who can still deliver to meet yours and your customers expectations even when there is an influx in sales.

Conclusion

eCommerce has a major part to play in all special events and Halloween is up there as one of the most celebrated events of the year. Planning, choosing the correct stock to sell, marketing and most of all choosing a fulfilment centre that will help you deliver to prevent any sleepless nights, being spooked out by poor customer ratings for poor service as a priority.