TikTok Shop joins fulfilment

It has been 7 years since TikTok was launched. Since then, the platform has accumulated over 48 billion views across all TikTok videos.  One key feature you may not know existed is under the hashtag #TikTokMadeMeBuyIt.

#TikTokMadeMeBuyIt has shown return on investment can be instant with 41% of users immediately purchasing a product after discovering it on TikTok. The user shopping experience doesn’t stop at purchase with 79% of users creating videos tagging a brand of creating a how-to tutorial on the platform. This triggers more users to shop with 92% saying they take action after watching a TikTok video.

The TikTok application was originally designed to record and share short videos with the top trending music. TikTok has been given a greater opportunity and opening up a new world for buyers and sellers alike to promote on this ever so popular social site.  This was a very smart move as they realised that whilst you can promote your business and sell on there, in return they are growing their own brand at the same time which brings other opportunities for the TikTok brand so it’s a win-win situation.

The exciting part here for MCF is that our warehouse management system has an integration with TikTok. So for anyone selling through TikTok Shop that wishes to outsource their fulfilment can do so in confidence with a fulfilment provider who can make this happen!

Is it worth having your business on TikTok?

 

YES! No doubt about it.

All businesses should have a degree of social media visibility to promote your brand, as well as showing off your new products to flaunt and show to your consumers, it is primitive that you consider all social medias that are available, such as Facebook, Instagram, TikTok (etc.) as this is a great way of being seen.

TikTok is home to a vibrant and engaged global community which can increase online sales as well as growing your brand to a whole new audience.

Not only is it a diverse use of marketing but the viewers will guarantee that they see your brand as fun and automatically you’ll be easier to recognise above any other competitor that doesn’t use this social platform.

Picking and choosing trending songs, themes and topics that can boost your presence and can even sway the algorithm to put you on the “discover” page where people can search keywords that will relate to your brand.

Here’s a classic example of how it can be used effectively! If you sell car accessories then you could choose the song “Chain by Fleetwood Mac” which was best known for the Formula 1 theme tune.  This is where the link between promoting your goods using a video and music can work in tandem to encourage sales.

How do I start selling through TikTok?

 

It’s a very simple process. First, ensure you’re signed up to TikTok, you do not have to meet follower or viewer requirements in order to start selling, you can have a brand-new account and start selling straight away. Second, you’ll need to collect some documents to prove legitimacy, things such as a passport and company certificates, company registration number. The application will be looked over within 1-2 working days before sending out the results directly to your email.

There is no set up or listing costs applied, only a percentage for commission will be applied. The first 90 days will be at a lower commission cost of 1.8% after the first product has been uploaded onto the shop, it will progress to 5% for the commission on sales that occur after this timeframe. This is still much lower commission rate to other selling platforms, which ensures you are able to maximise your profit margin or reduce your selling price to drive more sales.

As mentioned earlier, MCF have access within Mintsoft to provide TikTok fulfilment, so if this is something you’re interested in taking advantage of, then contact us today!