Question 1

What is the cost of Seller Fulfilled Prime?

Accepted Answer

Prime items must be next-day and a tracked service to Prime members, without shipping fees for the customer. The seller pays for the shipping label, and they can only use approved carriers for Amazon Buy Shipping.
Amazon Buy Shipping means you buy carrier labels with all the shipping information needed for products.
You also get access to Amazon&rsquo;s discounted shipping rates. And you can select a delivery method to suit your customers&rsquo; expectations.
Plus, if the buyer reports an issue, it won&rsquo;t affect your Order Defect Rate - Amazon handles the process for you.

Question 2

What is Seller Fulfilled Prime (SFP), and how does it work?

Accepted Answer

SFP means you can ship Prime orders to customers from a third-party warehouse. When you display a Prime badge, you commit to shipping orders the same day. After a successful trial period, your products will display the Prime badge to millions of potential buyers. You must partner with an Amazon-approved carrier to meet the customer experience standards, and MCF can help you achieve a profitable, sustainable model.

Question 3

Why should I choose MCF for my Seller Fulfilled Prime solution?

Accepted Answer

MCF specialises in SFP and knows what it takes to achieve and keep a Prime badge. Our on-time shipping rate exceeds 99%, meeting a key Amazon metric. We manage inventory to achieve a cancellation rate of less than 0.5%. And our Amazon-approved carriers meet delivery targets with ease. Plus, our technology integrates with Amazon Buy Shipping, achieving the 98% target set by Amazon for SFP. Our clear, simple pricing model covers every cost from day one, without hidden fees or long contracts.

Question 4

What are the benefits of Seller Fulfilled Prime (SFP)?

Accepted Answer

With SFP, you gain control over your brand and mass visibility. You can manage inventory across multiple sales channels, without tying up all your stock in Amazon&rsquo;s warehouse. This way, you can reduce your storage costs. SFP also saves you money through discounted shipping rates with top carriers.

Question 5

How does MCF promise on-time delivery and maintain the Prime badge?

Accepted Answer

Our on-time shipping rate of over 99% and our partnerships with top carriers mean we always meet the high standards of your customers. The team at MCF works to maintain service quality and reliability by consistently meeting the performance standards. Ready to reap the rewards of Prime shipping while gaining more control over your brand?

Question 6

What are the cost considerations for SFP?

Accepted Answer

While SFP does incur costs, MCF simplifies the process with clear pricing. Prime items must be delivered via next-day tracked service without charging customers for shipping fees. MCF leverages Amazon&rsquo;s discounted shipping rates, minimising your operational costs. Plus, we offer affordable warehouse options. Our pricing transparency and expertise in managing SFP mean you can keep your profits high, provide premium service, and stay ahead of the competition.

Question 7

How is SFP different to FBA?

Accepted Answer

SFP (Seller Fulfilled Prime) and FBA (Fulfilment by Amazon) are both ways to sell on Amazon with the Prime badge, but they differ in who handles the logistics.
FBA means you send your inventory to Amazon's warehouses. Amazon stores it, picks, packs, and ships orders to customers, and handles returns and customer service for those orders. You pay storage fees and fulfilment fees per unit.
SFP means you keep inventory in your own warehouse (or a 3PL's) and ship orders yourself, but you still display the Prime badge. To qualify, you have to meet Amazon's delivery speed and performance requirements, which are strict: typically one or two day delivery, high on-time shipping rates, and low cancellation rates. You handle storage, packing, and shipping, but customers see it as a Prime order.
The key differences come down to a few things. With FBA, Amazon controls the entire fulfilment process, which is simpler but means you lose control over inventory and pay Amazon's fees, which can be significant especially for large or slow-moving items. With SFP, you keep control of your stock and can potentially reduce costs if you already have efficient fulfilment operations, but you carry the risk of losing the Prime badge if your performance slips.
FBA also makes products eligible for things like Amazon's multi-channel fulfilment and Subscribe & Save more easily, and the Buy Box algorithm tends to favour FBA sellers. SFP can be better for sellers with bulky or heavy products where FBA fees would be prohibitive, or for businesses that want to fulfil from their own facilities while still accessing Prime customers.
Worth noting that Amazon has historically been quite selective about SFP enrolment and the performance bar is high, so it's not always available to every seller.

Amazon Seller Fulfilled Prime Fulfilment Services

Why Choose MCF for Your SFP Solution?

Better Your On-time Shipment Rate

Get Buy Shipping Via API

Smash The Cancellation Rate

Meet The On-time Delivery Target

Keep the Prime Badge

Clear, Simple Pricing

Manage Through Our Web Portal

Why use Seller Fulfilled Prime?

Millions of Prime Customers

Supercharge Your Visibility

Win the Buy Box

Seamless Fulfilment

Partner With Award Winners

What is Amazon Seller Fulfilled Prime?

Shipping Rates

Only Pay For What You Use

Detailed Insights. Real Results.

Consolidated Sales Channels

Live Tracking Updates

Monthly or Quarterly KPI Reporting

Fulfilment Centre Locations

Aintree Fulfilment Centre

Haydock Fulfilment Centre

Skelmersdale Fulfilment Centre

SFP FAQs

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